Our Philosophy

What drives us

Every independent professional negotiates. Very few were ever taught how. That gap is what Renido was built to close.

Where This Began

The training gap that nobody talks about

There is a specific kind of professional who negotiates constantly and was never trained for it. Not the corporate buyer with a procurement team behind them. Not the executive with a legal department on call. The freelancer who quotes a project price and gets a counteroffer. The consultant who has to push back on a scope change. The small business owner who needs a supplier to hold a deadline.

These are real negotiations with real consequences. And yet the training resources available are almost entirely aimed at corporate contexts, large deals, or formal procurement processes. The independent professional is largely invisible in the negotiation training world.

Renido was built around one observation: the skills are learnable. The scenarios are predictable. The gap between where most independent professionals are and where they could be is not a gap of intelligence or drive. It is a gap of training. That is fixable.

Workshop facilitator leading a small group negotiation training session

How We Work

Principles behind every workshop

Practical before theoretical

Concepts are introduced because they explain something useful, not because they belong in a curriculum. Every framework in the workshops connects directly to a situation you'll encounter. Theory follows practice, not the other way around.

Small groups by design

Negotiation is a skill you develop by doing it. Large groups mean less practice time per person. Renido sessions are kept small deliberately — so you spend more time in the scenario and less time watching others.

Immediate applicability

Each session is designed so that you can use what you learned before the week is out. The scenarios are drawn from situations that come up repeatedly in independent work. The techniques are specific enough to apply directly.

Honest about complexity

Negotiation does not have simple rules that always work. The workshops don't pretend otherwise. What they do offer is a way of thinking about negotiation situations that makes them more navigable — even when they're genuinely difficult.

Two professionals practicing negotiation techniques in a workshop setting

The Approach

Not scripts. Frameworks.

Scripts break down. The other person says something unexpected and you're lost. Frameworks don't. They give you a way of reading the situation and deciding what to do — even when it doesn't go the way you expected.

The Renido approach focuses on building a mental model of how negotiations work: what the other side wants, what leverage looks like in this context, what the cost of walking away is for both parties. From that model, you can improvise intelligently.

This is harder to teach than a script. It takes more time to develop. But it's the skill that actually transfers — to the next client, the next supplier, the next situation you haven't encountered before.